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Upcoming Digital Trends in 2023: The Social Factor

As we near the end of 2022, the digital landscape continues to evolve and adapt to the needs, wants, and desires of the modern consumer. Although artificial intelligence will leave its impact on digital marketing trends in 2023, it is far from being the sole driver of change.

1. Metaverse

Although Mark Zuckerberg might be pondering the viability, with big tech names such as Amazon, Microsoft, and Google in the race, the decentralized virtual world seems to be close to materializing into digital reality.

With social media platforms such as Twitter, Facebook, and Instagram launching NFT integration features, your company can take a page of Taco Bell’s marketing playbook and sell or do a giveaway of well-designed, product-centered NFTs. Accepting payments in cryptocurrencies, such as Microsoft and Starbucks, can also help with tapping new market segments.

2. Social Commerce

According to a recent report by Kepios, global social media users crossed 4.62 Billion in 2022. Thus, with growing trust and reliance on social media, alongside features such as Shop Now on various platforms, social commerce has become a primary tool in any marketer's arsenal.

Gone are the days, when social media was just a medium of keeping the brand fresh and increasing recall value. Presently, they have transformed into mediums of communication and impulse conversions for innumerable small businesses.

3. Influencer Marketing:

With big brands tightening up on influencer and creator budgets, while micro-influencers continue to pop up by the dozen, small businesses have started leveraging their reach to promote their products and services. Our only word of caution is to find a micro-influencer that caters to a followership that is part of your target audience, as well as comes up with innovative ways to keep the brand in the highlight.

At Plethora, we believe in helping SMEs leverage the upcoming digital trends to skyrocket their marketing campaigns without exceeding any resource-based constraints. We help you adapt digital marketing strategies that are best suited to your long-term and short-term goals.

Schedule a free review session with our experts today at!


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