As we near the end of 2022, the digital landscape continues to evolve and reshape itself to keep up with the ever-growing needs of consumers. As a marketer or an entrepreneur, all of us, have wished for a time machine to be real so we could successfully answer - what’s next?
Fortunately, we live in an era where data is the most expensive commodity, and analytics is a prerequisite to success. Hence, here’s a peek into trends that our in-house professionals believe will define the digital marketing ecosystem in 2023.
Although the collaboration between AI and marketing is relatively not new, we expect 2023 to reach new heights. Small speakers and home gadgets are selling faster than hotcakes, with an estimation of 186 million units globally. Thus skyrocketing the propensity of reliance on Alexa, Google, and Siri. Whether it is an audio flash news briefing or the advent of voice search, AI does it all.
The question now becomes, how can you leverage this AI for your business and optimize your digital marketing experience?
1. Detailed keywords:
In 2020, 50 percent were estimated to be voice searches. Moreover, while speaking, humans tend to provide more details. Hence, if a consumer is interested in buying shoes, instead of typing ‘best shoe brands’, they are far more likely to search ‘best women’s shoe brands in India’.
2. Chatbots:
Although quite an investment, AI has enabled businesses to build personalized chatbots, which provide for smooth transitionary experiences such as setting up an account, resolution of common problems, and navigating through multi-page detailed websites such as government and private internet banking solutions.
3. Augmented Reality (AR)
Whether it is trying on glass frames within the comfort of your home, or checking if a particular table at IKEA complements your dining room, augmented reality has simplified digital purchasing experiences. By utilizing experiential marketing or the ‘Come, try it!’ approach, even the most traditional companies can decrease their bounce rate and balloon their conversions.
To conclude, as AI technology evolves, its varied implementations to solve age-old problems continue to change the outlook of the digital landscape. Here’s, a detailed digital transformation report by Deloitte, which outlines the impact of Artificial Intelligence on Thailand in 2020 and forecasts the future influence it will hold in this decade.
Still, struggling to keep track of industry-relevant innovations? Do you need help with formulating new digital marketing strategies in line with the above? Plethora IT is the perfect fit for you. Not only do we routinely keep up with new innovations, but help leverage the same for your start-up or a traditional business, without breaking your bank account.
Brainstorm ideas with us today at https://www.plethorait.com/contact!