Updated: Nov 18
In an evolving digital landscape, where social media platforms are primarily dominated by video graphics content, motion graphics, animation, VFX, etc., have all become buzzwords that define most internal marketing team conversations.
However, the question of the hour is what is motion graphics, and how does it differ from animation?
Motion graphics are best defined as audio-visual pieces of animation or digital footage that create the illusion of motion or rotation for commercial projects. Contrarily, animation has a broader scope and encompasses cinematography, VFX, and much more.
The audience’s information consumption preferences are evolving, and your SME’s marketing strategy needs to keep up with the same. According to a recent report, 80% of people prefer videos over written text. Presently, bite-sized pieces of value-additive video content have become the norm.
But how can you leverage the same without sacrificing your user experience or individual identity?
1. Command attention
The human brain is instinctively inclined to notice anything that moves. Motion graphics, as such, can leverage this behavioral instinct to provide the best solution to all your brand attraction and awareness problems.
2. Optimize user experience
Motion graphics is the perfect tool for improving engagement and user experience on websites and mobile applications by adding interactive designs, gifs, and explainer animations. To gain a better understanding, watch the following explainer video by Noqaty.
3. Simplify perception:
Simplify complex stories and process explanations through animated visual depictions using motion graphics. This facilitates a better perception of digital information in a chronological manner, leaving a lasting impact on the minds of your target audience. Use cases as such may range from how-to videos to brand stories.
If you are still unsure, studies have proven that words are processed by our short-term memory, where we can only retain about seven bits of information, while images directly go to the human hard drive and are etched inevitably.
To conclude, integrating motion graphics in your marketing strategy is one of the best moves for your business, but remember not to blindly use animation in every aspect of your execution, as that might lead to too much stimulus and deteriorate the user experience.