Types of logo designs – How to choose one for yourself

Updated: Sep 16

A logo is far beyond a representational image of your company. It is one of the most crucial cornerstones of your brand identity. A brand logo is like your style statement that you would never want to go wrong. 


Ever noticed the logo design of international shipping giant FedEx


FedEx logo

When you look closely at the white space between the upper case E and the x, you’ll witness a hidden arrow.  This arrow symbolizes speed, direction, and movement and connotes the brand’s philosophy to move things from one place to another quickly. It is commendable how FedEx tweaked its typography to highlight its brand value. 


Wondering how you can design a logo that portrays your brand’s essence? Plethora IT is here to help! In this article, we shall discuss the different types of logo designs that you can gain inspiration from. Stay with us and read on!


Stay on top of brand recognition with the right logo design

A brand logo is one of those essential aspects that makes your brand memorable and sets it apart from the competitive clutter. For instance, think about the half-bitten apple logo of tech giant Apple. Isn’t it completely synonymous with the brand even if the brand name is not utilized in the logo? One can instantly recall the brand by looking at the logo. It is said that Apple’s logo designer, Rob Janoff created the half-bitten apple to make sure that the logo didn’t appear as cherry or tomato. Moreover, the bite symbolizes the fact that the brand is for everyone to experience. Kudos to the excellent strategizing of brand values that went into designing the Apple logo. 

Let us now delve into some of the best logo designs that you can choose for your brand to establish a robust brand identity. 

Wordmark logo


wordmark logo

Also known as a logotype, a wordmark logo is only composed of letters. It can be defined as a font-based logo that consists mostly of the brand’s name. For instance, Coca-Cola, Google, Netflix, Subway, and many others. Generally, brands that have a distinct and catchy name go for wordmark logos to make their brand recall game stronger. 


Wordmark logo is also used by businesses that are new and desire to establish their name in the market. So, a wordmark logo can be your go-to logo design if you are new to the business world. Make sure to choose striking typography that captures the essence of your brand. With attractive fonts, your logo can generate a high brand recall. 

Pictorial mark logo

Pictorial logo

A pictorial logo is a graphics-based logo that does not contain letters. Some of the well-known brands having pictorial logos are Twitter, Instagram, Apple, Mercedes Benz, Nike, Shell, and many more. While pictorial mark logos look appealing, they are quite tricky to craft and design. 

Let’s study the Nike logo in detail. As per Greek mythology, Nike is considered the winged Goddess of Victory. Nike’s ‘swoosh’ logo is derived from the goddess’s wing that depicts immense power and motivation. Given the fact that Nike is a sports athletic brand, the swoosh logo makes a lot of sense. So, if you wish for an image to represent your brand identity, you should move towards crafting a pictorial mark logo for your brand. 




Letter mark logo

Letter mark logo

Lettermark logo, also called monogram logo, consists only of letters. It is simple, sophisticated, and neat. In most cases, letter mark logos are generally brand initials. For instance, HBO(Home Box Office), CNN(Cable News Network), NASA(National Aeronautics and Space Administration), and many more. Also, IKEA is a classic example of monogram logos. It is a combination of three things,  the founder’s initials – Ingvar Kamprad, Elymtaryd – the farm where he was born, and Agunnaryd – the village near his birthplace. 


So, if your brand has more than one or two words, you can go for a letter mark logo. It can also be utilized in case you have a business in partnership with someone. 



Mascot logos


Mascot logo

Mascot logos involve illustrations that are happy, friendly, and mostly cartoonish. As they have a fun element attached to them, they are easy to recall. Think of KFC’s Colonel Sanders or the cool cartoon monkey, Freddie from the Mailchimp logo. They reflect a warm and welcoming gesture. Some other good examples are Pillsbury, Pringles, and many more. 


Mascots are a great option if you wish to showcase the cheerful side of your brand and connect instantly. 



Abstract logos

Abstract logo

As the name suggests, abstract logos are abstract. They are concept-based and stand for multiple emotions. Abstract logos can include lines, geometrical patterns, shapes, or illustrations. Some famous brands with abstract logos are Pepsi, Adidas, Microsoft, Spotify, and many others. 


Abstract logos can be combined with wordmark logos. There’s a lot of room for building creativity and cultivating emotions around your brand. So, if you are a brand looking forward to making your values stand out of the competitive clutter, abstract logos can be your go-to branding solution. 

Emblem logos

Emblem logos

Emblem logos are a creative mix of fonts, symbols, or icons. In most cases, they look like seals, crests, and badges and have a striking impact on the audience. For instance, the astounding mermaid emblem of Starbucks, the iconic badge of Harvard University, and the famous crest of Harley-Davidson


Emblem logos represent a strong sense of heritage. In a world that is fast-paced and constantly changing, emblem logos offer vibes of stability and loyalty. If you’re a brand looking forward to establishing an identity that lasts long, go for emblem logos. 

Points to consider while creating your logo design


Crafting a logo should be a well-thought activity. Perform thorough research as to who is your target audience and what suits best for your niche. Figure out what kind of emotions you want to invoke in your customers. Here’s a list of some crucial points to keep in mind: 

  1. Chalk out your business goals and values to build the concept for your brand logo. Your logo must sync well with your brand personality. For instance, choosing a cartoonish mascot logo for an educational entity won’t be appropriate. 

  2. Be open to experimenting with different styles and focus on designing something innovative and unique.

  3. Pave way for scalability. Your logo must adapt to different formats and orientations. It needs to fit well on social media posts, posters, business cards, and other platforms. 

Wondering what approach to follow to kickstart your logo design process? Get in touch with us and let our creative team assist you in crafting a logo design that best suits your brand personality. 

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