Best Social Media Tools for Small Businesses

As per a Statista study, around 3.6 billion people use social media worldwide. In fact, the number is projected to grow to around 4.4 billion by 2025. No wonder social media channels are great mediums to connect with your customers, increase brand awareness, and generate more leads. Hence, efficient handling of social media is indispensable if you want to stand out from the crowd. There are numerous modern tools in the market that you can leverage to build a robust social media presence. In this article, we are going to discuss some of the most popular tools that can up your social game. Stay with us and read on!


Why should you opt for social media tools?


Given the relevance of social media for marketing purposes, the importance of tools needed to manage social media pages has also grown. Here is a list of some top reasons why you should consider effective tools for your business.


  • Efficient tools help you save time. They tend to automate your social media tasks and ensure accurate implementation of brand strategies.


  • Most of the social media tools are affordable and offer free versions. All you need to do is sign up!


  • New-age social media tools and software provide you with custom features that can help you come up with content that matches your business persona and objectives.

  • Most importantly, they help you access detailed consumer and performance-related data which, in turn, enables you to make informed business decisions.


Some of the top social media tools that you can leverage for your business





Canva Graphic Design Tool - Bring your brand ideas to life


With Canva, crafting your social media creatives becomes easier. It provides you with access to thousands of professional templates, images, and quality content. Moreover, Canva clears the way to top-class team collaboration with its functionality to invite people to edit designs together. You can set your whole team up in Canva Pro to effectively manage brand assets, share feedback, and scale your designs. Be it logos, documents, or prints - Canva covers it all. Well, the benefits do not end here. Canva also allows you to plan, create, schedule, and publish your posts directly from its platform.


Price - Canva has both free and paid versions. Check out the details here.


Quick Advantages