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Best Social Media Tools for Small Businesses

Updated: Aug 9, 2022

As per a Statista study, around 3.6 billion people use social media worldwide. In fact, the number is projected to grow to around 4.4 billion by 2025. No wonder social media channels are great mediums to connect with your customers, increase brand awareness, and generate more leads. Hence, efficient handling of social media is indispensable if you want to stand out from the crowd. There are numerous modern tools in the market that you can leverage to build a robust social media presence. In this article, we are going to discuss some of the most popular tools that can up your social game. Stay with us and read on!

Why should you opt for social media tools?

Given the relevance of social media for marketing purposes, the importance of tools needed to manage social media pages has also grown. Here is a list of some top reasons why you should consider effective tools for your business.

  • Efficient tools help you save time. They tend to automate your social media tasks and ensure accurate implementation of brand strategies.

  • Most of the social media tools are affordable and offer free versions. All you need to do is sign up!

  • New-age social media tools and software provide you with custom features that can help you come up with content that matches your business persona and objectives.

  • Most importantly, they help you access detailed consumer and performance-related data which, in turn, enables you to make informed business decisions.

Some of the top social media tools that you can leverage for your business

Canva Graphic Design Tool - Bring your brand ideas to life

With Canva, crafting your social media creatives becomes easier. It provides you with access to thousands of professional templates, images, and quality content. Moreover, Canva clears the way to top-class team collaboration with its functionality to invite people to edit designs together. You can set your whole team up in Canva Pro to effectively manage brand assets, share feedback, and scale your designs. Be it logos, documents, or prints - Canva covers it all. Well, the benefits do not end here. Canva also allows you to plan, create, schedule, and publish your posts directly from its platform.

Price - Canva has both free and paid versions. Check out the details here.

Quick Advantages

  • No prior or special skills are required to engage with the platform. Thanks to the variety of customized layouts and features, you can create professional designs in no time.

  • Access to multiple templates, fonts, images, and stickers for the best creative results.

  • Extremely easy to use interface that covers all types of online designs including infographics, GIFs, animations, e-book covers, and much more.

Animoto Video Tool - Let your brand face the camera

Animoto allows you to create compelling marketing videos that can get your business noticed online. Utilize a variety of custom templates to create high-quality videos within a few minutes. Animoto has a user-friendly interface and is compatible with desktops, tablets, and smartphones. Unlock some of the best features like a stock library, video clips, brand customization, and much more.

Price - One free trial and paid plans. To understand the pricing model better, click here.

Quick Advantages

  • Easy drag and drop video maker that needs no specific skills for engagement.

  • Provides you with access to a licensed music library to enhance your videos.

  • Offers intuitive color, font, and design tools.

  • Gives you unlimited video creation options on all its plans.

Buzzsumo - Keep your brand’s feed filled with fresh content

With a variety of content ideas, Buzzsumo can be your go-to content marketing tool. It enables you to find the right content that can perform best for your business. Along with offering quality content insights, it also allows you to monitor your performance and identify influencers. With the Buzzsumo keyword research tool, you can learn exactly what your competitors are ranking for. This further helps you to gain some ideas from their top-ranking keywords.

Price - Both free and paid versions are available. Take a look at the details here!

Quick Advantages

  • Garners information on the most trending content across multiple social sites.

  • Enables you to recognize influencers in your niche who get the most social media likes and shares on their posts.

  • Discovers content ideas for you by social network sites. Find the content that resonates best with Instagram, Twitter, or Facebook.

All Hashtag - Stay in trend with popular hashtags

All Hashtag is a popular website with different hashtag tools for social media. It allows you to generate the best hashtags for almost all the popular social media channels including Twitter, Instagram, and Facebook. With All Hashtag, you get access to different tools like Hashtag Generator, Hashtag Creator, Hashtag Analytics, and many more.

Price - Absolutely free website for hashtags.

Quick Advantages

  • Generate top, random, and live hashtags.

  • Create your own unique hashtags with Hashtag Creator.

  • Count hashtags in an existing text or create and edit texts with hashtags.

Hootsuite - Manage social media like a pro

Be it curating cool content, scheduling posts, or measuring ROI - Hootsuite covers it all. It allows you to schedule and publishes your content to the right channels at the right time. You can also track the effectiveness of the content in real-time. Hootsuite enables you to compare content performance between different time periods for every social media channel you’ve got plugged into the channel.

Price - Both free and paid plans are available. Check here.

Quick Advantages

  • Leverage a single collaborative calendar for all your social media content.

  • Get access to a content library where you can store and develop branded content for your entire organization.

  • Use the Hootsuite dashboard to create social media reports across Facebook, Instagram, and LinkedIn.


We hope our article helped you gain a fair understanding of the top social media tools you can leverage for your business. At Plethora, we can assist you to implement and optimize your social media operations efficiently. Set up a consultation and get a 2-hour session free of charge to understand any of the above tool implications for your business. Partner with us today and let’s step up social media management together.


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