Updated: Aug 9, 2022
Content strategy can be described as a roadmap that includes different kinds of content that can be leveraged to convey your brand message to your customers. With an efficient and clear content strategy, you can make your way to the top of search engine rankings. In this article, we shall be discussing how you can craft the right content strategy for your brand and establish a solid business identity among your audiences.
Importance of quality content for building an online brand presence
Before we dig into the details of forming an effective content strategy, let us learn why you should invest your time and efforts in developing various content formats for your brand.
Back in January 1996, Bill Gates wrote a famous essay titled “Content is King”, which was published on the Microsoft website. Therein he also mentioned that content is where he expected much of the real money will be made on the internet. Well, there’s no denying that content is the heart of the most successful ad campaigns. The type of content you create is essentially tied to your business growth.
Different ways content can help you level up your marketing game:
Enables you to showcase your industry expertise via informative blog posts, whitepapers, podcasts, images, videos, and other content formats.
Helps generate leads with rightly-placed call-to-actions.
Enhances your SEO and boosts your search engine ranking.
Facilitates customer retention and satisfaction and escalates brand popularity.
Do you know, according to a study, 70% of advertisers look forward to investing in content marketing? It is natural for the market to be flooded with products or services similar to what you offer but good content is one of the best mediums to present your unique brand voice in front of your target audience. Let us learn how you can create a suitable content strategy to win customer loyalty.
List down your business objectives
Content without a purpose is no good content! Therefore, the first step to a successful strategy is to figure out what business objective you want to achieve via your content. Decide whether you want to leverage it for driving brand awareness, lead generation, or some other reason.
Identify your target audience
Any content strategy can work wonders for your brand only when you plan it for the right audience. Performing detailed research on your potential customers and analyzing their preferences is one of the best ways to strategize your plan of action.
You can leverage Google Demographics and Interests to study the types of sites your prospects engage with. You can also utilize Google Analytics to assess the kind of content your audience interacts with. These are some of the best ways to read into your audience personas.
Perform a content audit and analysis
Blog posts, case studies, long-form articles, videos, images, podcasts, infographics are some examples of popular content formats that customers like to engage with. However, it is not necessary to leverage every kind of content for your brand. To best understand your audiences’ preferences, you can conduct a content audit. It will help you determine what resonates with your potential customers and brainstorm the best content strategies
Google Analytics is one of the best free tools to identify the pieces of content that bring in the most traffic. Another useful tool that you can use is BuzzSumo. It is a great platform to identify your high-performing content. With BuzzSumo, you can also find the right influencers who can power up your content.
Select a content management system for your business
Some of the essential aspects of efficient content management are coming up with the right content, publishing it timely, and performing content analysis regularly. You can utilize a content management system (CMS) to craft, manage, and monitor your brand content regularly. WordPress, Wix, Joomla are some of the top content management systems that you can use. Shopify is considered the best CMS for e-commerce businesses.
Prioritize customer feedback
Regular communication with your customers is also important for developing the exact type of content they look forward to. There is no denying that tools help you identify crucial content-related figures for your business but a personal interaction with your customers is equally important. So, you should focus on collecting their feedback from time to time. Survey forms, feedback boxes on service pages, email follow-ups are some of the most effective ways to garner feedback from your customers.
We hope our blog helped you comprehend the indispensable aspects that revolve around the development of content strategy. Our team has assisted several businesses to establish their content mark on digital platforms. Partner with us to push your content strategies in the right direction and achieve business popularity online. Let’s get a conversation started.