Is advertising the only way to get noticed in a saturated market like Bangkok? SMEs and startups, don’t fall for the trap!
In the content-first age, traditional advertising and push approaches are becoming less effective and more expensive. Instead, businesses are now turning to content marketing as a way to build their brand and attract customers. In this blog, we'll explore the benefits of content marketing and provide actionable tips for getting you started on the right path.
Why Stop Advertising and Start Content Marketing?
Advertising has been a mainstay of marketing for decades, but with new businesses cropping up around every corner, the sheer onslaught that consumers face is gradually gnawing away at the effectiveness of traditional advertising. Consumers were already becoming more adept at tuning out ads, but with the rise of ad blockers, they can now actively avoid them. Moreover, the constant chant of 'Buy This, Buy This, Buy This’
is better defined as a black hole for ineffective marketing as businesses compete for a shrinking pool of attention.
Conversely, content marketing focuses on creating valuable, engaging, and relevant content that attracts and retains a niche group of your target audience. It aims to provide customers with the information they are searching for in real-time, with a side dish of how your services can help them like no one else. The compelling trifecta of the right time, right place, and right information help increase brand awareness, generate leads, and ultimately drive sales.
Here are some actionable tips for content marketing in Bangkok in 2023 to get you started in the right direction:
1. Define Your Target Audience:
Before creating content, it's vital to know who you're designing it for. This will help you tailor your content to the specific interests and needs, alongside the cultural beliefs and linguistics of your target audience.
2. Create a Content Plan:
Next step, what are you going to create? Include a mix of different types of content, such as blog posts, videos, infographics, and social media posts across a variety of digital channels.
3. Focus on Quality over Quantity:
It's better to create a few high-quality pieces of content than to churn out lots of low-quality content. Your content should provide value to your audience while banking on entertainment quality and relativity to secure more shares.
4. Search Engine Optimization (SEO):
Optimizing your content for search engines through keywords & best practices can help to drive traffic to your website.
5. Promote Your Content:
Don't spend your entire budget on drafting masterpieces. An ideal rule of thumb is usually 30:70, where the former is spent on creation and the latter on promotion. Share your content on social media, email it to subscribers, and reach out to influencers in your industry to help spread the word.
In conclusion, content marketing can be a highly effective strategy for SMEs and startups in Bangkok looking to increase brand awareness, generate leads, and drive sales.
At Plethora IT, we specialize in helping Bangkok startups & SMEs create, execute and analyze content marketing strategies that drive real business results. From content creation to distribution and promotion, we have the tools and know-how to help you succeed in today's competitive landscape.
Reach out to our team today!