Do you know around 3.96 billion people worldwide use social media platforms? And as per Datareportal, there were over 55 million social media users in Thailand. Given the numbers, there’s no denying that social media can be one of the most impactful mediums to take your brand to your customers. Have you leveraged the power of social media platforms for your business yet? In this article, we shall discuss the importance of social media marketing and the best social media tips for small businesses to succeed. Stay with us and read on.
Why should small businesses invest in social media marketing?
Small businesses and startups can explore a wide range of opportunities that social media platforms have to offer. Social media can be a powerful medium for businesses focused on community and individual customers. Social media enables you to reach a vast range of potential audiences across the globe and communicate with them directly. Let’s take a quick look at some of the best advantages of performing social media marketing for business growth.
1. Boosts brand awareness
Social media platforms help businesses showcase their products and services in quick and cost-efficient ways. With regular posts and business updates on social media, you can keep your audience informed about your business expertise. With efficient social media presence comes better brand recognition. Be it social media campaigns or paid advertising, all kinds of social media marketing are beneficial to grow a brand’s popularity.
2. Enhances audience targeting
Social media marketing helps you target your audience better, especially if you have a niche or local market. You can assess your audiences’ preferences by the kind of pages they follow, like, and interact with. You should first try to identify their pain points and then, try to address them via your content on social media.
3. Highly cost-efficient
Investing in social media platforms is economical. Crafting a post for social media won’t burn any holes in your pocket. While getting a public space for your billboard might require you to spend some capital, publishing your posts on social media won’t cost a penny. Moreover, it will enable you to reach a wider audience.
4. Accelerates website popularity
You can always use social media platforms to direct traffic to your business website. Make sure to link your social media posts to your website pages. This is a great trick to enhance your inbound traffic.
As a small business owner or startup, there is a suite of strategic tactics that you can employ in your approach to social media marketing. Want to learn about them in detail? Keep reading.
Leverage the right social media marketing technique to nourish your relationship with customers
Building social media marketing strategies should involve a well-thought plan. You need not be present on every social media platform. First, you need to perform research as to which social networks are seeing the most audience activity when it comes to your industry. For instance, it makes sense for e-commerce to advertise on Instagram. Thanks to the Instagram Shopping feature that allows brands to create a digital catalog of their products so that their audience can directly purchase them at the platform. However, there’s a possibility that financial businesses may not gain as much audience attention on Instagram as on LinkedIn. LinkedIn is a great virtual professional networking platform and is one of the best mediums for valuable industry-specific news content on social media.
Best social media tips for small businesses
Facebook, Instagram, LinkedIn, Snapchat, Twitter, and YouTube are some of the most essential social platforms for businesses of all industries. Finding the right audience on social media has a direct impact on your sales. Let us take a close look at some of the best social media tips to ace your brand’s online presence.
Identify and comprehend your social media audience. A detailed research and competitor analysis will help you learn the demographic of your audience, understand their consumer behavior, and discover the best platform that can work for your brand. It’s always a good idea to pick a few platforms.
Plan your content ahead of time to avoid last-minute errors. Set up your weekly or monthly content calendar.
Publish your content consistently without many gaps. This can help you project yourself as a reliable brand, offering regular posts and updates specific to your industry.
Keep a close tab on trending topics on whichever platform you are leveraging. If there’s a trend that’s gaining popularity and aligns with your brand messaging, use it to build better engagements.
Perform A/B testing for your social media content. It involves utilizing different headlines or creatives for the same content and many other patterns. It helps you learn about your audience preferences better.
Outsourcing a digital marketing agency can help you ace your social media strategies and also focus on your core business operations. Get in touch with our team to stand out of the sea of competition and move towards sustainable social media