A logo is one of the most crucial aspects of your brand identity and is far more than just the visual representation of your brand. While some brands like Nike and Shell did not have to rethink their logo design much, there were some like Instagram, Google, and Coca-Cola that...
A logo is far beyond a representational image of your company. It is one of the most crucial cornerstones of your brand identity. A brand logo is like your style statement that you would never want to go wrong. Ever noticed the logo design of international shipping giant FedEx? When you look...
A logo is a visual representation of your brand vision and sets your brand apart from the crowd. It is a blend of imagery and texts that communicates your brand values to your audience. At times, various unscrupulous entities attempt to infringe on your creative intellectual property. Hence, it becomes...
Comprehending the psychology of colors is essential for building an efficient brand image. In this article, we shall discuss some of the best logo colors and how you can select the right one for yourself....
As a digital marketing agency, we are strong advocates for influencer marketing. But, before you head out to create an influencer marketing strategy for your brand, you need to make sure influencer marketing is right for you....
As of Q4 2019, 59% of the world’s population has access to the internet. That’s a 10% jump from just last year. The pervasiveness of the World Wide Web has changed, and continues to change, the way consumers interact with brands. With agencies and experts (including us) advocating omnichannel strategies (and...
Should you outsource your digital projects to an agency, or build in-house capabilities? Here are 3 questions that you should ask yourselves before you make a decision. ...
For you to be able to engage customers, the first step would be to understand their unique generational behaviors. Perhaps the biggest differences between generations X, Y, and Z is how they have evolved through the technological revolution. ...
Hello, World! We're Plethora IT. Yes, we know what you’re thinking. Yet another digital marketing agency? As if there weren’t enough options for you to choose from! Hear us out....